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URBAN HYDRATION NEWS REEL

Porosity

What is hair porosity and how does it affect my hair care choices?

What is hair porosity and how does it affect my hair care choices?

Everyone’s hair is different and finding out your specific hair type is crucial to finding the right products for your hair. One of the most important factors of your hair that should be considered is hair porosity.   Hair porosity is, simply put, the measurement of the hair’s ability to retain m...