HYDRATION IS A LIFESTYLE

Healthy-looking skin begins with hydration.

Trusted by 100,000+ customers, we decode the ingredients dermatologists talk about into plant-powered skincare with 530+ ingredients intentionally left out.

  • HYALURONIC ACID (HA)

    Attracts moisture and helps plump the look of skin.
    Learn More

  • NIACINAMIDE

    Helps refine pores, even tone, and strengthen the skin barrier.
    Learn More

  • CERAMIDES

    Help restore and lock in moisture for a healthier-looking barrier.
    Learn More

Made for the Skin You’re In

Simple care for the concerns you see and feel.

From dryness and irritation to dark spots and breakouts, our skincare makes it easier to build a routine around what your skin needs—without overcomplicating it.

Shop complete routines based on your skincare goals.

Build a Routine Your Skin Will Love

Aloe Vera Bright + Balanced Face Wash
Urban Hydration
Aloe Vera Bright + Balanced Face Wash
$14.99
$14.99
Aloe Vera Bright + Balanced Gel Moisturizer and Serum
Urban Hydration
Aloe Vera Bright + Balanced Gel Moisturizer and Serum
$14.99
$14.99
Aloe Vera Bright + Balanced Dark Spot Cream
Urban Hydration
Aloe Vera Bright + Balanced Dark Spot Cream
$14.99
$14.99
Shop by Skin Need

Shop by Ingredient

Aloe Vera Castor Oil & Ceramides Algae
Aloe Vera Cleanse + Hydrate Skincare Set | 2-Piece Aloe Vera Cleanse + Hydrate Skincare Set | 2-Piece

Urban Hydration

Aloe Vera Cleanse + Hydrate Skincare Set | 2-Piece

$29.99
$29.99
Aloe Vera Bright + Balanced Face Wash Aloe Vera Bright + Balanced Face Wash

Urban Hydration

Aloe Vera Bright + Balanced Face Wash

$14.99
$14.99
Aloe Vera Bright + Balanced Gel Moisturizer and Serum Aloe Vera Bright + Balanced Gel Moisturizer and Serum

Urban Hydration

Aloe Vera Bright + Balanced Gel Moisturizer and Serum

$14.99
$14.99
Aloe Vera Bright + Balanced Bar Soap Aloe Vera Bright + Balanced Bar Soap

Urban Hydration

Aloe Vera Bright + Balanced Bar Soap

$9.99
$9.99
Aloe Vera Bright + Balanced Dark Spot Cream Aloe Vera Bright + Balanced Dark Spot Cream

Urban Hydration

Aloe Vera Bright + Balanced Dark Spot Cream

$14.99
$14.99
Aloe Vera Bright + Balanced Micellar Water | 10 oz Aloe Vera Bright + Balanced Micellar Water | 10 oz

Urban Hydration

Aloe Vera Bright + Balanced Micellar Water | 10 oz

$14.99
$14.99
Aloe Vera Hydrate + Treat Skincare Set | 2-Piece Aloe Vera Hydrate + Treat Skincare Set | 2-Piece

Urban Hydration

Aloe Vera Hydrate + Treat Skincare Set | 2-Piece

$29.99
$29.99
Brighten + Protect Complete Skincare Set | 8-Piece Brighten + Protect Complete Skincare Set | 8-Piece
New

Urban Hydration

Brighten + Protect Complete Skincare Set | 8-Piece

$119.99
$119.99
Hydration is more than a step. It’s a lifestyle.

Experience the difference

Aloe Vera Hydrate + Balance Skincare Set | 5-Piece

$74.99
$74.99

Aloe Vera Cleanse + Hydrate Skincare Set | 2-Piece

$29.99
$29.99

Brighten + Protect Complete Skincare Set | 8-Piece

$119.99
$119.99

Aloe Vera Hydrate + Balance Skincare Set | 5-Piece

$74.99
$74.99

Aloe Vera Cleanse + Hydrate Skincare Set | 2-Piece

$29.99
$29.99

Brighten + Protect Complete Skincare Set | 8-Piece

$119.99
$119.99

Loved By Thousands
Urban Hydration Bright & Balanced Aloe Vera Leaf Facial Gel Mask Urban Hydration
Urban Hydration
Aloe Vera Bright + Balanced Gel Face Mask
$14.99
$14.99
Aloe Vera Bright + Balanced Face Wash
Urban Hydration
Aloe Vera Bright + Balanced Face Wash
$14.99
$14.99
Aloe Vera Bright + Balanced Dark Spot Cream
Urban Hydration
Aloe Vera Bright + Balanced Dark Spot Cream
$14.99
$14.99
Aloe Vera Hydrate + Treat Skincare Set | 2-Piece
Urban Hydration
Aloe Vera Hydrate + Treat Skincare Set | 2-Piece
$29.99
$29.99
Aloe Vera Hydrate + Balance Skincare Set | 5-Piece
Urban Hydration
Aloe Vera Hydrate + Balance Skincare Set | 5-Piece
$74.99
$74.99

Gentle Aloe Cleansing

For skin that feels dry, sensitive or blemish-prone—without the tight, stripped feeling.

SHOP ALOE SKINCARE

Gentle Aloe Cleansing

For skin that feels dry, sensitive or blemish-prone—without the tight, stripped feeling.

SHOP ALOE SKINCARE

Shop by Skin Need

Sensitivity Dark Spot Dryness
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Derm-Inspired Favorites

Cleanse

Gentle cleansing that helps maintain your skin's moisture barrier.

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Moisturize

Hydration that helps replenish moisture and support softer-feeling skin.

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Complete Routine

Build a simple routine designed around hydration from morning to night.

Complete Your Routine

"This soap and the facial gel clears up any scars within days."

— Tyunna J.

"I've been struggling with sweat bumps. Now i can live my life without having the worry."

Author nam— Ambar S.e

"I have gotten my confidence back and my beautiful face back."

— Presley

Hydration is a Lifestyle

  • Derm-Inspired

    Formulated with dermatologist-recommended ingredients to support healthier-looking skin.

  • Hydration-First

    Hydration that helps support the skin barrier and replenish essential moisture.

  • Made for real skin concerns

    Thoughtfully formulated for skin experiencing irritation, inflammation + the appearance of hyperpigmentation.

  • Plant-Powered + Gentle

    Plant-powered formulas made to hydrate, soothe and support sensitive skin.