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America's #1 Black Owned Facial Cleanser

NEW BATH & BODY COLLECTIONS!

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sun protection you'll lUHv!

Dry & Eczema Prone Skin Moisture-Locking Sunscreen Face Lotion SPF 30
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Dry & Eczema Prone Skin Moisture-Locking Sunscreen Body Lotion SPF 30
Soothing & Cooling Aloe Vera Daily Body Moisturizer
Summer Sun Care Essentials 3pc Kit
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1 Clean Product Sold = 1 Clean Gallon of Water

Every Urban Hydration product makes a difference, thanks to you and WATERisLIFE.

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From Our Blog

Honey, You CAN Achieve the Perfect Twist Out!

Happy #texturetuesday - here is a highly requested #twistout tutorial and easy routine for beginner friendly curls.  Watch, like, comment and subscribe to our YouTube...
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It’s Global Accessibility Awareness Day (GAAD)!

We are thrilled to celebrate Global Accessibility Awareness Day!  In a world where the internet plays such a big part in our day-to-day lives, equal...
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