Powerful & Gentle.
Our plant-powered formulas deliver gentle yet powerful transformation you can see — and feel — from the very first use.
BEST SELLERS
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Science Backed
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Plant Powered
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For Hydration
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Doctor Trusted
Welcome to Urban Hydration
Where glowing skin is always in season. At Urban Hydration, every formula is made to nourish, restore, and hydrate—from head to toe.
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NOW, ALL YOU NEED TO DO IS GLOW.
Anytime, anywhere — dry skin, tight curls, rough hands, frizz, cracked heels, post-shave skin, or a midday pick-me-up. This gentle, nourishing mist gives instant hydration wherever you need it most.
“Powered by Hydration” isn’t just our tagline — it’s our story. Born from real struggles and sleepless nights, we create products that heal, hydrate, and honor real families.
Hydration that transforms.
Gentle enough for daily care, powerful enough to restore your healthiest hair yet.
The Story Behind Our Clean Water Initiative
DRIVEN BY OUR DEDICATION TO COMMUNITY
With every product you buy Urban Hydration donates to clean drinking water charities. Naturally inspired products that achieve beautiful results and are gentle enough for the entire family.