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In the News | Urban Hydration

Psyche-Terry-x-Macy-s-Vendor-Highlight-Interview Urban Hydration

Psyche-Terry-x-Macy-s-Vendor-Highlight-Interview Urban Hydration

May 09, 2024 by Michelle Sanz

Psyche Terry x Macy’s Vendor Highlight Interview

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My-Teen-Vogue-Appreciation Urban Hydration

My-Teen-Vogue-Appreciation Urban Hydration

May 09, 2024 by Daryl Lawrence

My Teen Vogue Appreciation

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No-Make-No-Fake-Up Urban Hydration

No-Make-No-Fake-Up Urban Hydration

May 09, 2024 by Urban Hydration

No Make - No Fake Up

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Fenty-Proves-that-Inclusivity-is-Beautiful Urban Hydration

Fenty-Proves-that-Inclusivity-is-Beautiful Urban Hydration

May 09, 2024 by Urban Hydration

Fenty Proves that Inclusivity is Beautiful

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Yes! I'm a Darker Skin Tone and What are you Going to do about That?!

Yes! I'm a Darker Skin Tone and What are you Going to do about That?!

May 09, 2024 by Urban Hydration

Yes! I'm a Darker Skin Tone and What are you Going to do about That?!

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Rihanna's Fenty - Makeup for all Skin Tones (YES ALL!)

Rihanna's Fenty - Makeup for all Skin Tones (YES ALL!)

May 09, 2024 by Urban Hydration

Rihanna's Fenty - Makeup for all Skin Tones (YES ALL!)

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Our Mission: We are the authority in hydration. We deliver science-backed, plant-powered care that transforms dry skin and hair into healthy, glowing confidence.

Our Family Promise: Clean. Powerful. Proven. Hydration that works — and confidence that lasts.