At Urban Hydration, we love that you care about what goes on your skin, hair, and into your world.
Here are answers to some of our most common questions — straight from our team to you.
Ingredients & Product Care
What ingredients do you use in your products?
Our products are made with plant-powered, naturally inspired ingredients — no harsh chemicals, parabens, or synthetics.
We use real fruits, oils, and extracts like coconut oil, aloe, shea butter, castor oil, Vitamin A, and Vitamin E, all part of our Hydration Boosting Complex™ (HBC Way™) that helps attract, seal, and protect moisture.
What is the Hydration Boosting Complex™ (HBC Way™)?
The Hydration Boosting Complex™, also known as the HBC Way™, is Urban Hydration’s signature 4-phase system that helps your skin and hair stay deeply hydrated from the inside out.
Every product we create follows this science-backed method to deliver long-lasting moisture and protection:
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Attract – draws in moisture using humectants like aloe and glycerin.
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Penetrate – allows nourishing oils to absorb into the skin or hair for softness and elasticity.
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Seal – locks in hydration with natural butters like coconut and shea.
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Protect – shields against dryness, damage, and environmental stress.
It’s our plant-powered promise to help your body stay balanced, healthy, and hydrated — naturally. 🌿💧
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Why do Urban Hydration body washes lather less than other brands?
Sulfates are strong detergents that create big bubbles but can strip your skin of its natural oils. We keep lather to a minimum so you can stay clean, hydrated, and protected — without harsh foaming agents or irritation.
✨ Less lather = cleaner ingredients and happier skin!
Why do you use Vitamin E?
These vitamins are part of our Hydration Boosting Complex™ and play a vital role in healthy skin and hair:
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Vitamin E helps reduce the look of age spots, wrinkles, stretch marks, and lines — while defending against environmental damage.
Do your products contain parabens, synthetics, sulfates, or polybeads?
No, never.
No parabens. No synthetics. No sulfates. No polybeads. No toxic chemicals.
Urban Hydration is proudly vegan-friendly, cruelty-free, and gluten-free, using herbal extracts and clean ingredients to nourish you naturally.
Does Urban Hydration test on animals?
No way! 🐰
Urban Hydration is cruelty-free — we never test on animals, and we only work with suppliers who share that same commitment.
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How long can I keep a product after opening it?
Each product stays fresh for up to one year after opening.
To keep your product in its best condition, make sure to close lids tightly after use to prevent moisture from getting inside.
How should I store my Urban Hydration products?
No need to refrigerate!
Because our products are full of natural oils and fruit extracts, they should be kept in a cool, dry place and tightly sealed after each use.
Our scrubs include one natural preservative to stay fresh — just close the lid right after scooping, and you’ll enjoy your product for months to come.
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💌 Stay Connected
How do I sign up for the newsletter?
You can sign up directly on our homepage or when checking out.
Our newsletter is the best way to stay updated on new products, hydration tips, giveaways, and exclusive offers.
Where can I follow Urban Hydration on social media?
We’d love to connect with you!
Follow @urbanhydration on:
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Instagram
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Facebook
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TikTok
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Pinterest
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YouTube
Join our community and tag us to share your #UrbanHydrationGlow moments!
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Where can I buy Urban Hydration products?
You can shop Urban Hydration online at UrbanHydration.com or in major retailers like:
Target, Sally Beauty, Macy’s Backstage, JCPenney Salon, CVS, Meijer, Walmart, and more.
Visit our Where to Buy page for a full retailer list and store locator.
Is Urban Hydration Black Owned?
✅ Yes!
Urban Hydration was founded by college sweethearts Psychelia and Vontoba Terry, and remains a Black-owned and woman-led brand rooted in community, care, and giving back.
Is Urban Hydration Family Owned?
✅ Yes!
Urban Hydration is proudly family-owned, founded by husband-and-wife team Psychelia and Vontoba Terry. Together, they’ve built a brand rooted in faith, family, and a shared mission to help others feel good, look good, and do good through clean, plant-powered hydration.
Is Urban Hydration Woman Owned?
✅ Yes!
We’re proudly woman-owned and guided by a mission to empower families to feel good, look good, and do good — every single day.
Purchases & Returns
I added products to my cart, but my shopping cart was empty when I checked out.
Try clearing your browser cookies and refreshing the page — that usually fixes it!
If you continue having issues, please contact our Customer Love Team for help at customerlove@uiglobalbrands.com.
How do I return a product?
If you’re not completely happy with your order, you can return eligible items within 30 days of receiving your package.
Returns with an original receipt will be refunded in your original form of payment.
To start your return, simply log into your account and follow the instructions.
You can also visit our Return Policy page for full details.
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When will I receive my refund?
All refunds are processed back to your original payment method.
Timing may vary depending on your bank or credit card provider.
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How do I contact Customer Service?
Our Customer Love Team is always happy to help!
📧 customerlove@uiglobalbrands.com
⏰ Monday–Friday, 9am–5pm CST
We’ll respond as quickly as possible — with love and hydration.