— Vontoba & Psyche Terry
We created Urban Hydration because we saw a gap in clean beauty—accessibility. Growing up, high-quality self-care essentials weren’t always within reach, and we wanted to change that. What started as a passion for skincare has grown into a wellness movement that helps people do good, feel good, and live well.
Through clean, plant-based products and a mission to give back, Urban Hydration provides effective solutions while funding clean drinking water for communities in need. More than just a brand, we’re on a mission to make self-care a right, not a privilege.
Family Business Values
From Families. For Families.
Urban Hydration was built from our family’s kitchen table and guided by our faith. We stay personally connected to the people we serve — listening, responding, and creating with the same care we give our own. Every product begins with love and ends with results.
Results You Can See.
We hold the line on creating powerful, plant-powered hydration that delivers real, visible results — glowing skin, stronger hair, and confidence that lasts. Every formula is crafted to work, backed by science and loved by loyal customers who see change within days.
Confidence You Can Feel.
Hydration isn’t just surface deep — it’s emotional. Our mission is to help you feel confident in your natural skin and hair, so you can show up boldly, beautifully, and unapologetically you.