Yes! I'm a Darker Skin Tone and What are you Going to do about That?!

I'm extremely excited that beauty counters are figuring it out! 

I've had more melanin in my skin for all my life and for all my life I've had the worst time finding make up foundations that could match my blue, brown, and red undertones. 

Here is my experience: walk in a store, ask for help finding a foundation - get "the face." "The face" is that look where by now its always the same: I don't think we have your exact color, but here is what we have... Here we go, escorted over to every shade of colors 20xs lighter than me for most brands. Then there is that one brand with the one darker tone lady that is probably private labeled by one of the other brands that I just passed up - I only know this because all the conveniently darker shades just seemed to adding the same hint of black or brown to deepen the hue. But still I play, and search and buy - just to complete the mission. Even though I still walk out the store with something that will never truly match my tone. 

Today I think the natural hair and natural beauty revolution are making cosmetic brands  see truth and light about the opportunity to service several different customers. 

I'm proud of women demanding to have their beauty counted in skin, in hair, and in make up. 

CSMonitor.com has an amazing article that proves women are indeed buying more and making a louder case for brands, retailers and  manufacturers to listen up and take note! 

Psyche Terry 

Chief Inspiration Officer 

P.S. Follow us on Instagram for reviews, videos, discounts, and more!

 

Reference Article:

Race and the beauty counter: What a greater selection of hues says about culture - CSMonitor.com

 

 

Related Posts

5 Reasons Aloe Vera is a Skin Care MUST HAVE
5 Reasons Aloe Vera is a Skin Care MUST HAVE
  Do you ever read the back labels on your skincare products? If not, it’s probably because it’s pretty intimidating ...
Read More
New Year, New
New Year, New "Do"
New Year, New Do, New YOU! We all know 2020 wasn’t playing fair, and our quarantine hairstyles weren’t our hottest lo...
Read More
Refinery29’s 2020 Beauty Innovator Awards - Urban Hydration Wins
Refinery29’s 2020 Beauty Innovator Awards - Urban Hydration Wins "Skin Under $25"
Urban Hydration Bright & Balanced Aloe Vera Leaf Spot Cream selected as winner for Refinery29's 2020 Beauty Innov...
Read More
Tags: skincare

Leave a comment