clean beauty that saves the planet

Rihanna's Fenty - Makeup for all Skin Tones (YES ALL!)

Calling ALL beauties!

This week, singer and songwriter, Robyn Rihanna Fenty (otherwise known as Rihanna). Debuted her diverse makeup line, Fenty Beauty. Breaking the internet, Rihanna’s line is not only affordable compared to other high-end beauty lines, but inclusive to all skin tones. With over 40 different shades, Rihanna explained that she, “..wanted things that girls of all skin tones could fall in love with". And with that they did. Pictures from various Sephora stores popped up, exclaiming that all the dark Fenty Beauty foundation Shades are sold out everywhere. With this release, this shows other beauty companies that they can not put all shades and tones in a box. Not every woman out there is going to fit in with their 20 “different” shades they put out. Not calling anyone out here, but most beauty lines do not cater to the multicultural consumers. Meaning they are left to mix two different colors to make it match or just left out altogether. Fenty Beauty was made for women of all colors, Rihanna says “There needs to be something for a dark-skinned girl, there needs to be something for a really pale girl, there needs to be something in-between.’ There’s red undertones, green undertones, blue undertones, pink undertones, yellow undertones…” The diversity of the line was the most important aspect because she believes, “All women deserve to feel beautiful and all women deserve to have a choice and an option when they go to the makeup counter.”

-Sarae Ellis



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