we donate 1 gallon of water for every product you buy!

Naomi Campbell's Natural Curls Came Out to Slay!

Whitney, is that you? Barely recognizable and serving 90's Whitney Houston vibes, Naomi Campbell naturally bares i...

Nourish to Flourish: 6 Self-Care Tips

Take some time for yourself and try our 6 Urban Hydration approved Self-Care tips.

No More Scanning Urban Hydration Products on your phone at Walmart

by Psyche Terry (@psycheterry) According to Bloomberg News, Dallas Fort Worth Walmart Stores gave scan and go a pass/...

Amazon Announces a 20% Fee Increase for Prime Members!

By Li Chen Today, Amazon announced an increase in prime member fee from $99/yr to $119/yr (20% increase), effective f...

New Age Shoppers - Young, Fabulous and Rich???

What do millenials really want from the places where they shop?

I Want You! And I Want It Now!

As a mom, I want a great grocery experience!
Close (esc)


Use this popup to embed a mailing list sign up form. Alternatively use it as a simple call to action with a link to a product or a page.

Age verification

By clicking enter you are verifying that you are old enough to consume alcohol.


Shopping Cart

Your cart is currently empty.
Shop now