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Always having dry skin and dry hair led to multiple trips to the doctor’s office for Psyche & Vontoba. One day, while helping a local nonprofit raise money selling candles and spa gift baskets, Psyche challenged them to create products she could actually use to make her beauty routine more natural, more fun, healthier, and more affordable.

Honey Hair Products, Skincare, & Body Care with a Mission

After introducing the collection to friends, family, and their own children, the Terry’s were inspired to share their love for clean beauty across the nation. Today, millions of Urban Hydration products are sold in more than 10,000 retail stores across the nation. Best sellers include micellar cleansing water, honey shampoo & conditioner, castor oil shampoo & conditioner, aloe wash, and mud face masks.

What’s fun and rewarding for Psyche & Vontoba is that they continue to give back to charity by making a donation for every product they sell! In 2018, Urban Hydration dedicated its first clean water drinking well to 300 Kenyan school children. Now that their kids are older you can check out more of their stories on our instagram page!

Urban Hydration is a certified Women Owned and Minority Owned Brand.




Urban Hydration is a certified Women Owned and Minority Owned Brand. 

100% Black Owned