Urban Hydration Blog

Urban Hydration News Reel

October 05, 2021

Launching at The Allure Store

The Allure store is finally here.The beauty magazine opens the doors to its first physical retail store on Lafayette Street in New York City on Thursday. The shop will offer a curated selection of more than 270 makeup, hair care and skin care products picked out by the editorial staff at Allure,... View Post
September 27, 2021

Psyche Terry - Using My Eczema Experience To Help Others

Psyche Terry turned what helped her into a clean beauty line for everyone. Meet the Author Psyche Terry is a patient advocate for skin health, education advocate, and the CEO and founder of UI Global Brands. -- Growing up, I didn’t go to the doctor. If the bone is broken, you go to the doctor;... View Post
August 09, 2021

Beauty Independent - “A Truly Multicultural Brand”: How Urban Hydration Is Building A Business Resonating With Consumers Across America"

RACHEL BROWN AUGUST 6, 2021 "While Psyche Terry’s 11-year-old natural skincare, haircare and body care brand Urban Hydration sells millions of items in over 10,000 retail locations today, its products were far from perfect day one. “They were ugly,” she admits. “The names were l... View Post