Is a Fast Food Price War Looming?

Fast Food War 2018

Roughly about $500M revenue were lost since McDonalds’s discontinued its “Dollar Menu” in 2013. At the beginning of 2018, McDonalds’s introduced its new “$1 $2 $3 Dollar Menu”, and tried to regain their “lost money”. This action is estimated to bring up the revenue by 2% to 3.5%. However, this is more likely to be a forced response to an emerging price war in the fast food industry – Burger King, Subway, Taco Bell and Wendy’s all introduced their new “Value Menu”, and even In-N-Out has made a change on their “15 years unchanged menu."

As a happy, healthy company we can't help but wonder if these menu changes will result in more health food on the value menus?


Links:
https://finance.yahoo.com/news/mcdonald-apos-relaunches-apos-dollar-113000513.html

https://finance.yahoo.com/news/n-just-made-first-major-215509307.html

Related Posts

Honey Hair Care Crew
Honey Hair Care Crew
Every week, we share with you why we think our products are amazing, unique, and worth your purchasing. This week, we...
Read More
March Must-Haves from Ulta
March Must-Haves from Ulta
One of the many things that I love about Ulta is the organization of each company by brand displayed under the glamor...
Read More
Jamaican Castor Oil Launch
Jamaican Castor Oil Launch
First, Urban Hydration's Jamaican Castor Oil Shampoo and Detangler gently cleanses curls of oil and buildup. A blend ...
Read More
Tags: food

Leave a comment