Hospital-Trusted, Nurse-Recommended, Cross-Cultural products that
are premium quality, ultra-hydrating, and fun to use by everyone. 

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Urban Hydration started with a new wife who suffered with dry flaky skin but didn’t want her new husband to see clinical packaging on their bathroom shelves. Who knew, he quietly dealt with the same problem himself.

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To save pricy trips to the doctor, together Psyche and Vontoba Terry created a better looking, better smelling, better formulated, better for you, sustainable brand of ultra hydrating products for all. No more this for her and that for him. Our world is more diverse than ever and Urban Hydration is the only brand that makes cross cultural products responding to those diverse needs.

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Today Urban Hydration is more than a name, it’s also a mission, offering gallons of water to people in need around the world.