Urban Hydration has been featured in numerous magazines, blog posts, and feature stories. Our products are well-loved and recommended by many, from major publications like ESSENCE,  Drug Store News, Black Enterprise, Hype Hair, and Sheen, to trusted blogs and websites like Curly Nikki. Our products have been proven to be worth the hype, winning the REX Award for Natural Products in 2020 and 2021, and our original style cream being awarded Best Curl Definer in ESSENCE's Best in Beauty 2018. Click on any of the photo-links below to find out why people are raving about Urban Hydration!