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Try the Star-Approved Hydration Routine

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Why Aloe?

Brighten, soothe, and refresh with

nature’s ultimate

skin quencher

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ALOE VERA LEAF FOR BRIGHTENING SKIN

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ALOE VERA LEAF FOR BRIGHTENING SKIN

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Algae for Acne Prone Skin

Algae for Acne-Prone Skin is an excellent natural

option for those looking to manage acne while

promoting clearer, healthier skin.

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Why Algae?

Clear, balanced skin starts here—try the Algae Collection now!

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ALGAE FOR ACNE PRONE SKIN

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Castor & Shea for

Sensitive Skin

FOR BETTER SKIN WITH EVERY WEAR

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Why Castor & Shea?

Get the rich, creamy hydration your skin craves

—shop the Castor & Shea Collection today!

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CASTOR & SHEA FOR SENSITIVE SKIN

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Better Together.

SAVE 15% ON SETS

The Hero Set

OUR BESTSELLERS

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$48

The Complexion Stick Duo

THE COMPLEXION STICK DUO

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$48

The Mini Skincare Set

TRAVEL-READY HYDRATION

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$48

The Mini Mascara Duo

LASHES FOR EVERY LOOK

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$48

The Skin Rewind Set

BECAUSE TWO COMPLEXION STICKS ARE BETTER THAN ONE.

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Our best and brightest.

SHOP FAN FAVORITES

The Base Face Milk

FACIAL ESSENCE

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Bright Retinol Eye Cream

BRIGHTEN. HYDRATE.

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Limitless Lash Mascara

LIFT. LENGTHEN. SEPARATE.

SELECT SHADE

$48

Multi-Stick

A WASH OF COLOR

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$48

Never-ending beauty.

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True Skin Radiant Serum

SILICONE-FREE

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Fullest Volumizing Mascara

FULLER. BIGGER. BOLDER.

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Soft Focus Setting Powder

BLUR. SET.

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Balmy Gloss Tinted Lip Oil

A SURGE OF SMOOTH.

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GIFTS, POINTS, AND EARLY ACCESS.

Skincare

SKIN THAT LOOKS LIKE SKIN

Haircare

ENDLESS USES

Kids

EASY ON THE EYES

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LIP CARE WITH COLOR

WHAT OUR CUSTOMERS ARE SAYING

I love, love LOVE

I love, love LOVE this algae mask stick. The texture is so light and smooth. I do not have acne, but I have REALLY sensitive skin, and this did not burn or make my skin itch like other masks do. When I rinsed it off, my skin stay hydrated and smooth!

Urban Hydration Sea Acne Gone & Sea The Glow Algae Face Mask Stick

Evony

Great cream, using it as aftershave

My teenage son started shaving and his skin was pretty irritated so we got it so he can use it as an aftershave and it works great.

Urban Hydration Nourish & Rehydrate Castor & Shea Spot Cream

Alina N.

No smell & Simple Ingredients!

Love this soap! It has no smell & my skin feels amazing! I have sensitive skin & can’t used scented items! Will continue to purchase!

Urban Hydration Aloe Vera Leaf Face & Body Bar Soap - 6 Pack

Kacilla C.

No issues with the company.

No issues with the company. Product came in a timely fashion. Actually it came a few days earlier than expected.

Deborah C.

Love it!!

I love how this got my hair/scalp clean without stripping it. My mother and sister have used this a couple times already and they both love it! I will be buying again!

Urban Hydration Honey Health & Repair Shampoo

Faith M.

I love the fresh clean scent!

First of all, I love the fresh clean scent! 😁 I love how this hair product line gave my hair the right amount of moisturization that I needed. It didn't make my hair feel dry or brittle! I am in love! 💞

Breath of Fresh Hair 4pc Bundle

Dashonda

The First & Only Natural Hydration Brand You Need

We challenge the conventions of clean beauty to create something radically new through safe, potent formulas that protect and revive your skin.

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Recommended products

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Why Aloe?

ALOE VERA LEAF FOR BRIGHTENING SKIN

Urban Hydration Bright & Balanced Aloe Vera Cleanse & Hydrate 3pc Set

Urban Hydration Bright & Balanced Aloe Vera Cleanse & Hydrate 2pc Set

Urban Hydration Bright & Balanced Aloe Vera Everything 6pc Set

Urban Hydration Aloe Vera Leaf Face & Body Bar Soap - 6 Pack

Urban Hydration Bright & Balanced Aloe Vera Leaf Fade Dark Spot Cream

ALOE VERA LEAF FOR BRIGHTENING SKIN

Urban Hydration Bright & Balanced Aloe Vera Cleanse & Hydrate 3pc Set

Urban Hydration Bright & Balanced Aloe Vera Cleanse & Hydrate 2pc Set

Urban Hydration Bright & Balanced Aloe Vera Everything 6pc Set

Urban Hydration Aloe Vera Leaf Face & Body Bar Soap - 6 Pack

Urban Hydration Bright & Balanced Aloe Vera Leaf Fade Dark Spot Cream

Algae for Acne Prone Skin

Why Algae?

ALGAE FOR ACNE PRONE SKIN

Urban Hydration Sea Acne Gone & Sea the Glow Algae Skincare 3pc Set

Urban Hydration Sea Acne Gone & Sea The Glow Algae Oil Free Moisturizing Gel

Urban Hydration Sea Acne Gone & Sea The Glow Algae Face Wash

Urban Hydration Sea Acne Gone & Sea The Glow Algae Face Mask Stick

Castor & Shea for

Sensitive Skin

Why Castor & Shea?

CASTOR & SHEA FOR SENSITIVE SKIN

Urban Hydration Nourish & Rehydrate Castor & Shea 2pc Set

Urban Hydration Nourish & Rehydrate Castor & Shea Daily Face Lotion

Urban Hydration Nourish & Rehydrate Castor & Shea Face Wash

Castor & Shea Super Dry Skin Nourishing & Hydrating Intense Moisture Body Lotion, 6oz

Urban Hydration Nourish & Rehydrate Castor & Shea Night Cream

Better Together.

The Hero Set

The Complexion Stick Duo

The Mini Skincare Set

The Mini Mascara Duo

The Skin Rewind Set

Our best and brightest.

The Base Face Milk

Bright Retinol Eye Cream

Limitless Lash Mascara

Multi-Stick

Never-ending beauty.

True Skin Radiant Serum

Fullest Volumizing Mascara

Soft Focus Setting Powder

Balmy Gloss Tinted Lip Oil

Members Get More

Skincare

Haircare

Kids

Bundles

CATEGORIES

WHAT OUR CUSTOMERS ARE SAYING

The First & Only Natural Hydration Brand You Need

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