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Urban Hydration Celebrates the Arrival of the Exclusive I Wanna Dance with Somebody Movie Beauty Collection at JCPenney

Urban Hydration Celebrates the Arrival of the Exclusive I Wanna Dance with Somebody Movie Beauty Collection at JCPenney

In celebration of the upcoming film, I Wanna Dance With Somebody, and the legacy of Whitney Houston, Urban Hydration has launched an exclusive collection of skin, body, hair, and hand cream products that will give you superstar worthy glow.

About The Collection

For months, Urban Hydration has worked hard to design a unique collection that beautifully combines all her favorite scents into our natural ingredients and vibrant colors to accurately pay homage to the joy and love she shared with all of us. The collections were exclusively made by Urban Hydration and designed by Founder & CEO, Psyche Terry.

About The Film

I Wanna Dance With Somebody is a powerful and triumphant celebration of the incomparable Whitney Houston. Directed by Kasi Lemmons, written by Academy Award® nominee Anthony McCarten, produced by legendary music executive Clive Davis and starring BAFTA Award® winner Naomi Ackie, the film is a no-holds-barred portrait of the complex and multifaceted woman behind The Voice. From New Jersey choir girl to one of the best-selling and most awarded recording artists of all time, audiences are taken on an inspirational, poignant—and so emotional—journey through Houston’s trailblazing life and career, with show-stopping performances and a soundtrack of the icon’s most beloved hits as you’ve never heard them before. Don’t you wanna dance?

Celebrate with the arrival of Urban Hydration’s  #IWannaDanceMovie Beauty Collection at their upcoming events!

To kickoff celebrations, tune in on Wednesday, November 9th at 10 a.m. PST into Urban Hydration’s YouTube channel to watch a star-studded line-up of panelists go LIVE and give an inside look into the making of the I Wanna Dance with Somebody film and exclusive beauty collection inspired by the 6-time Grammy Award winner.

The panel will be hosted by Award-Winning Actress, Vanessa Bell Calloway and include President of TriStar Pictures, Nicole Brown, Sr. Executive at JCPenney, Joanne Osborne, and Founder & CEO of Urban Hydration, Psyche Terry.

Then on Thursday, December 1st starting at 5 p.m. CST the JCPenney in Stonebriar Mall (Frisco, TX) is hosting an in-store event to celebrate the launch of Urban Hydration’s new beauty collection inspired by the upcoming film, I Wanna Dance with Somebody!

The night will kick off with a hairstyling competition where JCPenney salon stylists will use the collection to re-create and showcase iconic looks from the film. Which look will be your favorite? We encourage you to vote on Urban Hydration’s IG Poll, which will go live during the competition.

The celebration will continue with a dance party, hosted by one of Dallas’ most popular radio show hosts, DeDe McGuire from "Dede in The Morning", K104!

The first 100 guests to arrive will have a chance to sample the limited-edition beauty line and take home some exclusive film merch.

All events are open to the public, you can register to attend via

Check out the collection only at JCPenney and catch the film exclusively in theaters this December! Learn more about our sweepstakes by visiting our #IWannaDanceMovie Partner Site. T&Cs Apply.


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