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Refresh Your Life | Urban Hydration

Back to Fresh — The Clean Reset Your Hair & Skin Have Been Waiting For

Back to Fresh — The Clean Reset Your Hair & Skin Have Been Waiting For

July 01, 2025 by Ishita Velnati

Back to Fresh — The Clean Reset Your Hair & Skin Have Been Waiting For

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Back to Gorgeous Means Back to Fresh

Back to Gorgeous Means Back to Fresh

July 01, 2025 by Ishita Velnati

Back to Gorgeous Means Back to Fresh

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Jet. Set. Glow: Travel-Friendly Hydration Essentials + Freshest Curly Girl 1K Contest

Jet. Set. Glow: Travel-Friendly Hydration Essentials + Freshest Curly Girl 1K Contest

June 03, 2025 by Ishita Velnati

Jet. Set. Glow: Travel-Friendly Hydration Essentials + Freshest Curly Girl 1K Contest

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Girl Dad Glow: Celebrating Dads with Self-Care & Curls

Girl Dad Glow: Celebrating Dads with Self-Care & Curls

June 03, 2025 by Ishita Velnati

Girl Dad Glow: Celebrating Dads with Self-Care & Curls

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Serums-or-Gel-Moisturizers-for-the-Summer-You-Be-the-Judge Urban Hydration

Serums-or-Gel-Moisturizers-for-the-Summer-You-Be-the-Judge Urban Hydration

July 02, 2024 by Ishita Velnati

Serums or Gel Moisturizers for the Summer – You Be the Judge

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Why-Put-a-Gel-Mask-in-the-Fridge-for-the-Summer Urban Hydration

Why-Put-a-Gel-Mask-in-the-Fridge-for-the-Summer Urban Hydration

July 02, 2024 by Ishita Velnati

Why Put a Gel Mask in the Fridge for the Summer?

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Our Mission: We are the authority in hydration. We deliver science-backed, plant-powered care that transforms dry skin and hair into healthy, glowing confidence.

Our Family Promise: Clean. Powerful. Proven. Hydration that works — and confidence that lasts.