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In the News | Urban Hydration

Black-Women-Will-Grace-Over-10-Magazine-Covers-in-September Urban Hydration

Black-Women-Will-Grace-Over-10-Magazine-Covers-in-September Urban Hydration

May 09, 2024 by Daryl Lawrence

Black Women Will Grace Over 10 Magazine Covers in September

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Prince's Hairstylist Invites Fans to Contribute to her Upcoming Book

Prince's Hairstylist Invites Fans to Contribute to her Upcoming Book

May 09, 2024 by Urban Hydration

Prince's Hairstylist Invites Fans to Contribute to her Upcoming Book

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What is THE Fall 18 Makeup Trend?

What is THE Fall 18 Makeup Trend?

May 09, 2024 by Urban Hydration

What is THE Fall 18 Makeup Trend?

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Demi Lovato Treated for a Possible Overdose

Demi Lovato Treated for a Possible Overdose

May 09, 2024 by Stephanie Cortes

Demi Lovato Treated for a Possible Overdose

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Freedom to Breastfeed

Freedom to Breastfeed

May 09, 2024 by Ima Linzag

Freedom to Breastfeed

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A Deaf-Friendly Starbucks is Coming

A Deaf-Friendly Starbucks is Coming

May 09, 2024 by Ima Linzag

A Deaf-Friendly Starbucks is Coming

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Our Mission: We are the authority in hydration. We deliver science-backed, plant-powered care that transforms dry skin and hair into healthy, glowing confidence.

Our Family Promise: Clean. Powerful. Proven. Hydration that works — and confidence that lasts.