clean beauty that saves the planet

This Hair Care Entrepreneur Is Getting Rid of Shampoo

Nowadays, anyone with any sense is banking big on planned obsolescence. If you’re not familiar with the term, planned obsolescence is when companies create products with the specific intention of those products breaking or wearing down, or otherwise becoming obsolete. This ensures that the consumer has to come back and buy more of the product or an upgraded version on a regular basis, which means the company keeps making money doing more of the same. It happens in most relevant industries, from clothing to home appliances to personal electronics. Usually, companies can make products more durable or with better quality overall, there’s simply not enough incentive for them to do so.

Thankfully Michael Gordon, the CEO and founder of New Wash (previously the founder of Bumble & Bumble) is flipping that paradigm on its head: he’s proposing the New Wash product as the Swiss Army Knife of hair care, replacing shampoo as the cleaning agent as well as doing the job of your conditioner. Gordon asserts that the average shampoo, even the so-called “all-natural” ones use an ingredient called sodium lauryl sulfate which actually dries out your hair and makes it so that you need to keep using the shampoo and other products frequently to keep your hair healthy. New Wash not only does away with the harmful ingredient, it also makes use of plenty of other hair-healthy substances to improve the overall health and sustainability of your hair, regardless of hair type. The super-agent comes as part of a $90 subscription available on Hairstory (also owned by Gordon) which is well worth the value, given that you’ll be saving plenty of money you would’ve been wasting on shampoo and conditioner.


So what do you think? A noble and genius invention or another scam? Have you tried it? Let us know in the comments below!

Related Posts

Protective Natural Hairstyles Need Protection in the Work Place
Protective Natural Hairstyles Need Protection in the Work Place
It's 2019 and protective natural hairstyles are now, finally, "protected in the work place."  It feels weird to even ...
Read More
Urban Hydration is Available NOW @ Target!
Urban Hydration is Available NOW @ Target!
Restore your hair health with extra-strength natural ingredients! Urban Hydration Honey Health & Repair collect...
Read More
Spill the Tea: Angela Bassett Shares Her Go-To Skincare Secret!
Spill the Tea: Angela Bassett Shares Her Go-To Skincare Secret!
"Angela Bassett was serious about making sure her skin is clean and clear before we even begin to apply any products....
Read More
Older Post
Newer Post

Leave a comment

Close (esc)


Transform Communities. 1 Product Sold = 1 Gallon of Water Donated

Age verification

By clicking enter you are verifying that you are old enough to consume alcohol.


Shopping Cart

Your cart is currently empty.
Shop now