we donate 1 gallon of water for every product you buy!

This Hair Care Entrepreneur Is Getting Rid of Shampoo

Nowadays, anyone with any sense is banking big on planned obsolescence. If you’re not familiar with the term, planned obsolescence is when companies create products with the specific intention of those products breaking or wearing down, or otherwise becoming obsolete. This ensures that the consumer has to come back and buy more of the product or an upgraded version on a regular basis, which means the company keeps making money doing more of the same. It happens in most relevant industries, from clothing to home appliances to personal electronics. Usually, companies can make products more durable or with better quality overall, there’s simply not enough incentive for them to do so.

Thankfully Michael Gordon, the CEO and founder of New Wash (previously the founder of Bumble & Bumble) is flipping that paradigm on its head: he’s proposing the New Wash product as the Swiss Army Knife of hair care, replacing shampoo as the cleaning agent as well as doing the job of your conditioner. Gordon asserts that the average shampoo, even the so-called “all-natural” ones use an ingredient called sodium lauryl sulfate which actually dries out your hair and makes it so that you need to keep using the shampoo and other products frequently to keep your hair healthy. New Wash not only does away with the harmful ingredient, it also makes use of plenty of other hair-healthy substances to improve the overall health and sustainability of your hair, regardless of hair type. The super-agent comes as part of a $90 subscription available on Hairstory (also owned by Gordon) which is well worth the value, given that you’ll be saving plenty of money you would’ve been wasting on shampoo and conditioner.

Source: Forbes.com

So what do you think? A noble and genius invention or another scam? Have you tried it? Let us know in the comments below!

Related Posts

Stop Dreading Detangling with these Tips
Stop Dreading Detangling with these Tips
D E T A N G L I N G is one of the most important steps when trying to succeed on a hair growth journey and the tools ...
Read More
Naomi Campbell's Natural Curls Came Out to Slay!
Naomi Campbell's Natural Curls Came Out to Slay!
Whitney, is that you? Barely recognizable and serving 90's Whitney Houston vibes, Naomi Campbell naturally bares it...
Read More
Mask on, Mask off
Mask on, Mask off
All face masks are not created equally, but when you find the perfect one it can change your skincare game completely...
Read More
Older Post
Newer Post

Leave a comment

Close (esc)


Use this popup to embed a mailing list sign up form. Alternatively use it as a simple call to action with a link to a product or a page.

Age verification

By clicking enter you are verifying that you are old enough to consume alcohol.


Shopping Cart

Your cart is currently empty.
Shop now