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In the News | Urban Hydration

Our CEO, Psyche Terry, is on the latest cover of Hype Hair Magazine!

Our CEO, Psyche Terry, is on the latest cover of Hype Hair Magazine!

May 09, 2024 by Amber Williams

Our CEO, Psyche Terry, is on the latest cover of Hype Hair Magazine!

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Nappily Ever After: Changing Perceptions of Black Beauty

Nappily Ever After: Changing Perceptions of Black Beauty

May 09, 2024 by Lauren Marshall

Nappily Ever After: Changing Perceptions of Black Beauty

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STARRING: ASIAN REPRESENTATION IN HOLLYWOOD

STARRING: ASIAN REPRESENTATION IN HOLLYWOOD

May 09, 2024 by Ima Linzag

STARRING: ASIAN REPRESENTATION IN HOLLYWOOD

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Black-Women-Will-Grace-Over-10-Magazine-Covers-in-September Urban Hydration

Black-Women-Will-Grace-Over-10-Magazine-Covers-in-September Urban Hydration

May 09, 2024 by Daryl Lawrence

Black Women Will Grace Over 10 Magazine Covers in September

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My-Teen-Vogue-Appreciation Urban Hydration

My-Teen-Vogue-Appreciation Urban Hydration

May 09, 2024 by Daryl Lawrence

My Teen Vogue Appreciation

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Fenty-Proves-that-Inclusivity-is-Beautiful Urban Hydration

Fenty-Proves-that-Inclusivity-is-Beautiful Urban Hydration

May 09, 2024 by Urban Hydration

Fenty Proves that Inclusivity is Beautiful

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Our Mission: We are the authority in hydration. We deliver science-backed, plant-powered care that transforms dry skin and hair into healthy, glowing confidence.

Our Family Promise: Clean. Powerful. Proven. Hydration that works — and confidence that lasts.