Launching at The Allure Store
The Allure store is finally here.
The beauty magazine opens the doors to its first physical retail store on Lafayette Street in New York City on Thursday. The shop will offer a curated selection of more than 270 makeup, hair care and skin care products picked out by the editorial staff at Allure, which celebrated its 30th anniversary earlier this year.
The Allure store, which operates as a partnership between Condé Nast and the Stôur Group, will also offer special technology to assist customers through their shopping experience. Features include augmented reality capabilities allowing customers to try products virtually, QR codes that customers can scan to discover more information regarding a product and smart mirrors.
“This space provides an extraordinary opportunity to highlight Allure’s favorite brands, and gives shoppers the chance to experience our editors’ picks, including the Best of Beauty Award winners, all in one place,” said Michelle Lee, Allure editor in chief, in a statement.