Psyche Terry, Urban Hydration
What do you get when you combine clean beauty ingredients with philanthropy? Urban Hydration—a collection of plant-based body, skin and hair care products safe enough for the entire family that donates 1 gallon of clean water to a community in need with every purchase made.
The Texas-based brand was founded by philanthropist Psyche Terry out of her passion to give back. “We see other brands doing [similar charitable initiatives] now some 5 years later and we tip our hats to them. It’s an acknowledgment to us that we did the right thing.”
Her products can be found online as well as nationwide at major retailers including Target, Sally Beauty, and CVS locations.
“Our Honey Health & Repair Detangling Spray detangling spray is awesome because it detangles even the toughest to manage hair. Customers love it so much that they use it every day. It’s a great for detangling and great for newly tight scalp braids as a refresher.”
Psyche shares tangible advice for other Black-owned brands looking to get their products in mega-stores:
“Keep it Simple. If you’ve got ten new ideas but your friends and family only really like three, then for a big retailer, you’ve really only got three. Hone it in and make it [your] best. I like to say, ‘don’t let good be a robber of your best.’”