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" Urban Hydration was one of two family-owned companies selected by major retailer JCPenney to be featured as modern-day Black History Month history makers.
Urban Hydration Founders Vontoba and Psyche Terry have committed themselves to helping to end the clean water crisis in communities in need, like Kenya, by donating one gallon of water with every purchase made. So far, they have achieved building two wells in Kenya which service over 1,300 people to provide clean water with the goal of building a total of 10 by the end of 2020. Urban Hydration products are up to 99 percent fruit and plant-based and made without animal testing. Please look for these Urban Hydration products in your JCPenney stores:
Urban Hydration Honey Health & Repair Collection is ideal for hair that suffers from frizz, dryness, and breakage. Natural honey and vanilla bean extract soothe and soften your hair for a confident finish. Products span from a shampoo to detangling spray. "