To help keep a healthy profit margin based on expected, Ralph Lauren has started to withdraw from 25% of the department stores that sell its products.
This reflecting the struggles department stores are facing currently.
The recent quarterly report is evidence that this decision by Ralph Lauren decision is right, as average revenue generated per item rose by 5%.
On the other hand, though Ralph Lauren is in a lot of off-price stores, something the company doesn't want to emphasize because it could hurt the brand's value.