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Why Algae?
Clear, balanced skin starts here—try the Algae Collection now!
Don’t just take our word for it
Hear from some of our amazing customers!
"I have been using this face wash for almost a month now and I love it."
— Jena H.
— Jena H.
"The aloe mask is a facial mask that helps with enzymes & moisturizes skin without feeling greasy."
— Santos O.
— Santos O.
"The urban hydration aloe face wash is a excellent product."
— Vicky R.
— Vicky R.
"I received Urban Hydration Aloe Micellar Water to try out for my honest feedback. I have to say, I am hooked."
— Lauderdale G.
— Lauderdale G.
Don’t just take our word for it
Hear from some of our amazing customers!
"I have been using this face wash for almost a month now and I love it."
— Jena H.
"The urban hydration aloe face wash is a excellent product."
— Vicky R.
"The urban hydration aloe face wash is a excellent product."
— Vicky R.
"I received Urban Hydration Aloe Micellar Water to try out for my honest feedback. I have to say, I am hooked."
— Lauderdale G.
"I have been using this face wash for almost a month now and I love it."
— Jena H.
— Jena H.
"The aloe mask is a facial mask that helps with enzymes & moisturizes skin without feeling greasy."
— Santos O.
— Santos O.
"The urban hydration aloe face wash is a excellent product."
— Vicky R.
— Vicky R.
"I received Urban Hydration Aloe Micellar Water to try out for my honest feedback. I have to say, I am hooked."
— Lauderdale G.
— Lauderdale G.
"The aloe mask is a facial mask that helps with enzymes & moisturizes skin without feeling greasy."
— Santos O.
A/W 2025 // Crafted in Amsterdam
Products under $10
about us
At Urban Hydration, we're more than just a beauty brand-
we're a family on a mission to bring yours together. Co-
founded by Psyche and Vontoba Terry, Urban Hydration is
built on love, faith, and the belief that everyone
deserves access to clean, affordable, and effective beauty
and wellness solutions. With a diverse range of products,
we strive to be your trusted source for self-care, delivering
thoughtful solutions that nurture you and your family.
Our commitment to Accessibility, Inclusivity, Sustainability,
and Effectiveness forms the foundation of our brand
pillars, guiding everything we do to create impactful and
meaningful self-care solutions.
From skincare to haircare, our products are designed to
keep you feeling refreshed, confident, and ready to take
on the day. With Urban Hydration, self-care isn't just a
routine-it's a way to refresh your life, one day at a time.